Political Branding : The New-Age Mantra for Political Leaders and Parties
Year of publication: |
2017
|
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Authors: | Kumar, Amit |
Other Persons: | Dhamija, Somesh (contributor) ; Dhamija, Aruna (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Politische Partei | Political party | Markenführung | Brand management | Politiker | Politicians | Wahlverhalten | Voting behaviour | Politische Willensbildung | Political opinion formation |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Brand Management, Vol. XIII, No. 4, December 2016, pp. 46-53 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 13, 2017 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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