Political marketing : principles and applications
Jennifer Lees-Marshment
| Year of publication: |
2009
|
|---|---|
| Authors: | Lees-Marshment, Jennifer |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Politik | Politische Kommunikation | Marketing | Politische Kampagne |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 294 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-415-43128-6 ; 0-415-43128-X ; 0-415-43129-8 ; 978-0-415-43129-3 |
| Classification: | Marketing ; Politische Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004939970