Portfolio management for new products
Robert G. Cooper, Scott J. Edgett, and Elko J. Kleinschmidt
| Year of publication: |
1998 ; 1. print.
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|---|---|
| Authors: | Cooper, Robert G. ; Edgett, Scott J. ; Kleinschmidt, Elko |
| Publisher: |
Reading, Mass. : Addison-Wesley |
| Subject: | Produktentwicklung | Produktinnovation | Portfoliomanagement |
| Extent: | XV, 230 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-201-32814-3 |
| Classification: | Forschung und Entwicklung |
| Source: |
Persistent link: https://www.econbiz.de/10004359455