Posicionamiento de marcas políticas a través de la web
Alternative title: | Positioning political brand through the web |
---|---|
Year of publication: |
2012
|
Authors: | Vila-Lopez, Natalia ; Amoros-Kern, Eduard ; Aldas-Manzano, Joaquin |
Published in: |
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG. - Washington, D.C. : Georgetown University's Latin America Leadership Program, ISSN 1988-7116, ZDB-ID 2525542-3. - Vol. 7.2013, 1, p. 16-29
|
Subject: | Political marketing | Website | Innovation | Partial Least Squares (PLSPM) |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | Spanish |
Notes: | Zsfassungen in engl. und portug. Sprache Systemvoraussetzungen: Acrobat Reader |
Other identifiers: | 10.3232/GCG.2013.V7.N1.01 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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