Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature
Year of publication: |
2014
|
---|---|
Authors: | Malik, Abdullah ; Sudhakar, Bushan D. |
Published in: |
International Review of Management and Marketing. - Econjournals. - Vol. 4.2014, 4, p. 259-275
|
Publisher: |
Econjournals |
Subject: | Brand Positioning | Celebrity Endorsement | Purchase Intention |
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