Positions and positioning : strategy simply stated
Donelda S. McKechnie, Jim Grant and Marios Katsioloudes
Year of publication: |
2008
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Authors: | McKechnie, Donelda S. ; Grant, Jim ; Katsioloudes, Marios |
Published in: |
Business strategy series. - Bingley : Emerald, ISSN 1751-5637, ZDB-ID 2421338X. - Vol. 9.2008, 5, p. 224-230
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