Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
Year of publication: |
2010
|
---|---|
Authors: | Berger, Jonah ; Sorensen, Alan T. ; Rasmussen, Scott J. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 29.2010, 5, p. 815-827
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | negative publicity | awareness | word of mouth | product success |
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