Positive psychology's mindset precursors of attitude-toward-advertising-in-general
Year of publication: |
2022
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Authors: | Sierra, Jeremy J. ; Hyman, Michael R. ; Turri, Anna M. |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 7, p. 1019-1054
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Subject: | Attitude-toward-advertising-in-general | belief in good luck | experiential consumption | flourishing | happiness | life satisfaction | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour | Psychologie | Psychology | Persönlichkeitspsychologie | Personality psychology | Lebensqualität | Quality of life |
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