THE WEB - Post-Adoption Attitudes to Advertising on the Internet - This study reports the results of an online survey of top executives in advertising, marketing, new media, and public relations agencies to examine their "post-adoption attitudes" toward Internet advertising.
Year of publication: |
2002
|
---|---|
Authors: | Rodgers, Shelly ; Chen, Qlmei |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 42.2002, 5, p. 95-104
|
Saved in:
Saved in favorites
Similar items by person
-
Rodgers, Shelly, (2017)
-
Effects of valence and extremity of eWOM on attitude toward the brand and website
Lee, Mira, (2009)
-
Rodgers, Shelly, (2007)
- More ...