Post-promotion redemption, exposure, and spillover effects of electronic coupons : an empirical analysis
Year of publication: |
2023
|
---|---|
Authors: | Zhang, Xingyue (Luna) ; Yao, Yuliang ; Zhang, Jiantong ; Fang, Chencheng |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 32.2023, 2, p. 603-617
|
Subject: | electronic coupons | exposure effect | redemption effect | spillover effect |
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