Power and control in international retail franchising – Evidence from theory and practice
Year of publication: |
2000
|
---|---|
Authors: | Quinn, Barry ; Doherty, Anne Marie |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 17.2000, 4/5, p. 354-372
|
Publisher: |
MCB UP Ltd |
Subject: | Franchising | Retailing | Globalization | International marketing | Ethnography |
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