Practical implications in popular consumer behaviour research
Year of publication: |
2018
|
---|---|
Authors: | Annamalai, Balamurugan ; Varshney, Sanjeev |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 18.2018, 3/4, p. 325-346
|
Subject: | Consumer behaviour | Managerial implications | Marketing communication | Pricing | Customer loyalty | Konsumentenverhalten | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy |
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