Practical measurement of the strengths of actual influences on what consumers do : scientific brand design
Year of publication: |
1988
|
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Authors: | Booth, D. A. |
Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 83018-5. - Vol. 30.1988, 2, p. 127-146
|
Subject: | Markenartikel | Brand | Produktgestaltung | Product design |
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