Practice Prize Article—: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods
Year of publication: |
2005
|
---|---|
Authors: | Divakar, Suresh ; Ratchford, Brian T. ; Shankar, Venkatesh |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 24.2005, 3, p. 334-350
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | forecasting | econometric models | channels | decision support system | marketing mix | pricing | promotions | strategic planning |
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