Practice prize report : the 2020 and 2022 ISMS Gary Lilien practice prize competition
Year of publication: |
2023
|
---|---|
Authors: | Luo, Lan ; Pauwels, Koen |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 42.2023, 1, p. 6-10
|
Subject: | advertising | field experiments | retailing | sales force | social/nonprofit marketing | stock valuation |
-
Chapter 11. Field Experiments in Marketing
Simester, D., (2017)
-
Is cash king for sales compensation plans? : evidence from a large-scale field intervention
Viswanathan, Madhu, (2018)
-
Learning from peers : knowledge transfer and sales force productivity growth
Chan, Tat, (2014)
- More ...
-
Renewable estimation and incremental inference in generalized linear models with streaming data sets
Luo, Lan, (2019)
-
The effect of credit rating downgrades along the supply chain
Alldredge, Dallin M., (2021)
-
Essays on New Product Development
Luo, Lan, (2005)
- More ...