Practice Prize Reports
Year of publication: |
2005
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Authors: | Sinha, Ashish ; Inman, J.Jeffrey ; Wang, Yantao ; Park, Joonwook ; Tellis, Gerard J. ; Chandy, Rajesh K. ; Macinnis, Deborah ; Thaivanich, Pattana |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 24.2005, 3, p. 351-366
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