Practice-theoretical possibilities for social marketing: two fields learning from each other
Year of publication: |
2017
|
---|---|
Authors: | Spotswood, Fiona ; Chatterton, Tim ; Morey, Yvette ; Spear, Sara |
Published in: |
Journal of Social Marketing. - Emerald Publishing Limited, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 7.2017, 2, p. 156-171
|
Publisher: |
Emerald Publishing Limited |
Subject: | Social marketing | Practice theory | Planning process | Behaviour change management |
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