Precise versus imprecise promotional rewards at small probabilities:: Moderating from purchase value and promotion budget
Year of publication: |
2013
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Authors: | Yao, Qing ; Chen, Rong ; Zhao, Ping |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 47.2013, 5 (24.5.), p. 1006-1021
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Saved in:
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