Predictably non-Bayesian : quantifying salience effects in physician learning about drug quality
Year of publication: |
2011
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Authors: | Camacho, Nuno ; Donkers, Bas ; Stremersch, Stefan |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 2, p. 305-320
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Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Informationsverhalten | Information behaviour | Bayes-Statistik | Bayesian inference | Gesundheitsversorgung | Health care | Niederlande | Netherlands |
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