Predicting and explaining complaint intention and behaviour of Malaysian consumers: an application of the planned behaviour theory
Year of publication: |
2011
|
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Authors: | Zhao, Wenjie ; Othman, Mohamed Nor |
Published in: |
International marketing : emerging markets ; 21. - London [u.a.] : Emarald, ISBN 978-0-85724-447-5. - 2011, p. 229-252
|
Subject: | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Strukturgleichungsmodell | Structural equation model | Malaysia |
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