Predicting audience exposure to spot TV advertising schedules
Year of publication: |
1977
|
---|---|
Authors: | Headen, Robert S. ; Klompmaker, Jay E. ; Teel jr., Jesse E. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 14.1977, 1, p. 1-9
|
Subject: | Rundfunkwerbung | Vereinigte Staaten |
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