Predicting behavioural intention in a small business context
Year of publication: |
1999
|
---|---|
Authors: | Thompson, Keith E. ; Panayiotopoulos, Paris |
Published in: |
Journal of Marketing Practice: Applied Marketing Science. - MCB UP Ltd, ISSN 1758-7794, ZDB-ID 2020301-9. - Vol. 5.1999, 3, p. 89-96
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Farming | Small firms | Organizational behaviour |
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