Predicting opinion leadership for women's clothing fashions
Year of publication: |
1973
|
---|---|
Authors: | Reynolds, Fred D. ; Darden, William R. |
Published in: |
Combined proceedings (Spring Conference + Fall Conference). - Chicago, Ill. : Assoc., ISSN 1041-7753, ZDB-ID 610448-4. - 1972, p. 434-438
|
Subject: | Mode | Bekleidung | Absatz und Verbrauch |
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