Predictors of Consumer Intention to Adopt Apparel Tablet Catalog Applications

With new technologies, retailers are now able to connect themselves with consumers in many different ways. The study adopted the means-end chain theoretical framework to investigate the predictors of consumer intention to adopt apparel tablet catalog applications (TCAs), which focuses on how e-services influence consumers’ perspectives of TCAs and adoption intention. Using factor analysis, the study found that the TCA attributes provide multiple e-services orientations to the tablet consumers. Compared to individual difference variables (gender, age, education, income and iPad users), TCA attributes explained significantly more variance of the adoption intention of TCAs. Moreover, we found that the facilitating/supporting service factor and the visual enrichment/the user interface service factors are two significant predictors of TCA adoption. The managerial implications to tablet catalogers and multichannel retailers are provided in the discussion in this study