Predisposition towards foreign brands and materialism: a quantitative assessment
Year of publication: |
2017
|
---|---|
Authors: | Vohra, Aastha Verma ; Gupta, Garima |
Published in: |
Journal of Asia Business Studies. - Emerald Publishing Limited, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 11.2017, 1, p. 41-59
|
Publisher: |
Emerald Publishing Limited |
Subject: | Emerging markets | Globalization | Consumer behaviour | Materialism | Foreign brands |
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