Presumed influence of endorser and fear appeal in DTC prescription drug advertising : are they overpowering consumers' judgments?
Year of publication: |
2012
|
---|---|
Authors: | Kim, Hyojin ; Lee, Chunsik |
Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 12.2012, 4, p. 247-258
|
Subject: | Werbewirkung | Advertising effects | Arzneimittel | Pharmaceuticals | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
-
The impact of direct-to-consumer advertising on health insurance markets
Encinosa, William E., (2014)
-
How do restrictions on advertising affect consumer search?
Chiou, Lesley, (2022)
-
Fogel, Joshua, (2014)
- More ...
-
Kim, Hyojin, (2011)
-
Kim, Hyojin, (2011)
-
Kim, Hyojin, (2012)
- More ...