Preventing or fixing a problem: a marketing manager’s dilemma revisited
Year of publication: |
2001
|
---|---|
Authors: | Choong, Peggy |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 15.2001, 2, p. 99-112
|
Publisher: |
MCB UP Ltd |
Subject: | Customer satisfaction | Consumer marketing | Industrial marketing | Service levels |
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