Price fairness and PWYW (pay what you want) : a behavioral economics perspective
Year of publication: |
February 2017
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Authors: | Chung, Jin-young |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 16.2017, 1, p. 40-55
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Subject: | behavioral economics | service industry | participative pricing | price fairness | pay what you want (PWYW) | value-based pricing | Preismanagement | Pricing strategy | Verhaltensökonomik | Behavioral economics | Gerechtigkeit | Justice | Konsumentenverhalten | Consumer behaviour |
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