Price promotions and their effect upon reference prices
Year of publication: |
2014
|
---|---|
Authors: | Lowe, Ben ; Chan Fong Yee, Fanny ; Yeow, Pamela |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 23.2014, 4/5, p. 349-361
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Fair price | Reference price | Expected price | Sales promotions |
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