Price sequences, perceived variability, and choice
Year of publication: |
2013
|
---|---|
Authors: | Dolansky, Eric ; Vandenbosch, Mark |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 22.2013, 4, p. 314-321
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Price perception | Variability | Decision making | Uncertainty management | Risk | Prices | Sales prices | Price positioning | Consumer risk |
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