Priceless : the hidden psychology of value
William Poundstone
| Year of publication: |
2010
|
|---|---|
| Authors: | Poundstone, William |
| Publisher: |
Oxford [u.a.] : Oneworld |
| Subject: | Preis | Price | Gerechtigkeit | Justice | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | ix, 330 p ill 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. [306]-318) and index |
| ISBN: | 1-85168-782-3 ; 978-1-85168-782-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008933881