Pricey therefore good? : price affects expectations, but not quality perceptions and liking
Year of publication: |
2023
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Authors: | Kurz, Jacqueline ; Efendić, Emir ; Goukens, Caroline |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 6, p. 1115-1129
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Subject: | expectations | liking | marketing placebo effect | price effects | price-quality heuristic | quality perceptions | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Preis | Price | Erwartungsbildung | Expectation formation | Wahrnehmung | Perception |
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