Pricing and promotions in retail tea market in Argentina
Year of publication: |
2024
|
---|---|
Authors: | Giordano, Victoria ; Larrosa, Juan M. C. ; Uriarte, Juan Ignacio ; Ramírez Muñoz de Toro, Gonzalo |
Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 36.2024, 2, p. 298-315
|
Subject: | pricing | promotion | inflation | Argentina | retailing | tea | Argentinien | Einzelhandel | Retail trade | Tee | Tea | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Inflation | Teeanbau | Tea plantation | Teewirtschaft | Tea industry | Einzelhandelspreis | Retail price |
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