Pricing and the psychology of consumption
Year of publication: |
2008
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Authors: | Gourville, John ; Soman, Dilip |
Published in: |
Harvard business review on pricing. - Boston, Mass. : Harvard Business School Publ., ISBN 978-1-4221-4658-3. - 2008, p. 27-43
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Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
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