Pricing Cause-Related Marketing Products
Year of publication: |
2019
|
---|---|
Authors: | Mallucci, Paola |
Other Persons: | John, George (contributor) ; Cui, Tony Haitao (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Cause-Related Marketing | Cause-related marketing | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy |
Extent: | 1 Online-Ressource (50 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 1, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3459009 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Mental accounting and cause related marketing strategies
Baghi, Ilaria, (2010)
-
Cause-related marketing : uncovering the myth
Mehran Nejati, (2015)
-
Boenigk, Silke, (2015)
- More ...
-
Fairness Ideals in Distribution Channels
Cui, Tony Haitao, (2016)
-
Fairness ideals in distribution channels
Cui, Tony Haitao, (2016)
-
Social motives in bilateral bargaining games : how power changes perceptions of fairness
Mallucci, Paola, (2019)
- More ...