Pricing, purchasing and product performance factors associated with the relational exchanges of different sized customers
Year of publication: |
2011
|
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Authors: | Fink, Robert C. ; James, William L. ; Hatten, Kenneth J. |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 1, p. 34-44
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Subject: | Produktivität | Productivity | Konsumentenverhalten | Consumer behaviour |
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