Pricing variation within dual-distribution chains : the different implications of externalities and signaling for high- and low-quality brands
Arturs Kalnins
| Year of publication: |
January 2017
|
|---|---|
| Authors: | Kalnins, Arturs |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 63.2017, 1, p. 139-152
|
| Subject: | organizational studies | strategy | hotel | motel | pricing | brand externality | signaling | Hotellerie | Hotel industry | Signalling | Markenartikel | Brand | Markenführung | Brand management | Externer Effekt | Externalities | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2015.2334 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011646354