Primal marketing : evolutionary secrets for higher-impact marketing strategies

Michael Nicholson, Sarah Hong Xiao

1. The PRIMAL Consumer: Why Evolution Sells 2. Food and Drink: Fuelling the PRIMAL Fire 3. Clothing and Fashion: Dressing the Parts 4. Beauty and Grooming: Vanity as Strategy 5. Health and Well-Being: Evolutionary Self-Care 6. Hygiene and the Household: Invisible Enemies 7. Toys and Games: PRIMAL Play 8. House and Home: Our Modern Caves 9. Technology: Where Ancient Becomes Modern 10. Transport: Moving Minds and Fuelling Desires 11. Personal Finances: Resources, Resources, Resources! 12. PRIMAL Marketing: Past and Future Tenses.

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Year of publication:	2027 ; First edition.
Authors:	Nicholson, Michael ; Xiao, Sarah Hong
Publisher:	Oxford : Routledge,
Subject:	Marketingmanagement \| Marketing management \| Schnelldrehende Konsumgüter \| Fast moving consumer goods

Extent:	1 online resource (202 pages)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Table of contents navigation. Index navigation. Short alternative textual descriptions. Print-equivalent page numbering. Epub Accessibility Specification 1.1. Single logical reading order. Use of color is not sole means of conveying information. Next / Previous structural navigation. ARIA roles provided. Appearance of all textual content can be modified. All non-decorative content supports reading without sight
ISBN:	978-1-003-67673-7 ; 1-003-67673-1 ; 978-1-041-14905-7 ; 978-1-041-14907-1
Other identifiers:	10.4324/9781003676737 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://econbiz.de/10015676917