Principles for brand naming in Chinese: the case of drinks
Year of publication: |
2001
|
---|---|
Authors: | Chan, Allan K.K. ; Huang, Yue‐Yuan |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 19.2001, 5, p. 309-318
|
Publisher: |
MCB UP Ltd |
Subject: | Wines and spirits | Brand names | Languages |
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