Principles of New Product Management: Exploring the Beliefs of Product Practitioners
Year of publication: |
1995
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Authors: | Calantone, Roger J. ; Di Benedetto, C.Anthony ; Haggblom, Ted |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 12.1995, 3, p. 235-247
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