Prioritisation of critical factors affecting the adoption of social media using best-worst method : evidence from SMEs in Egypt
Year of publication: |
2022
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Authors: | Elnadi, Moustafa |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 9.2022, 1, Art.-No. 2151184, p. 1-32
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Subject: | Best-Worst Method (BWM) | Critical factors | Egypt | SMEs | Social media adoption | TOE framework | Ägypten | KMU | SME | Social Web | Social web |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2022.2151184 [DOI] hdl:10419/289379 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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