Private label personality : applying brand personality to private label brands
Year of publication: |
2015
|
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Authors: | Glynn, Mark S. ; Widjaja, Tiza |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 25.2015, 4, p. 362-378
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Subject: | private label brands | brand personality | factor analysis | private label personality | private label quality | Handelsmarke | Store brand | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Einzelhandel | Retail trade | Warenkennzeichnung | Product labelling |
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