Private labels and manufacturer counterstrategies
Year of publication: |
1999
|
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Authors: | Mills, David E. |
Published in: |
European review of agricultural economics : ERAE. - Oxford : Univ. Press, ISSN 0165-1587, ZDB-ID 186964-4. - Vol. 26.1999, 2, p. 125-145
|
Subject: | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy | Handelsmarke | Store brand | Markenartikel | Brand | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management | Theorie | Theory |
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