Private labels and public quality standards: How can consumer trust be restored after the mad cow crisis?
Year of publication: |
2006
|
---|---|
Authors: | Giraud-Héraud, Éric ; Rouached, Lamia ; Soler, Louis-Georges |
Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 4.2006, 1, p. 31-55
|
Publisher: |
Springer |
Subject: | Vertical relationship | Retailer | Food safety | Minimum quality standard | Private labels |
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