Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity
Year of publication: |
2012
|
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Authors: | Banks, Ivana Bušljeta ; Pelsmacker, Patrick de |
Published in: |
Handbook of research on international advertising. - Cheltenham [u.a.] : E. Elgar, ISBN 1-84844-858-9. - 2012, p. 376-397
|
Subject: | Carlsberg AS <Kopenhagen> | Internationales Marketing | International marketing | Werbepsychologie | Psychology of advertising | Kulturelle Identität | Cultural identity | Bier | Beer | Belgien | Belgium | Kroatien | Croatia |
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