Problems Associated With Glocalization of Locally Manufactured Products of Nigeria : The Role of the Media Technology
The concept of Glocalization is the act of designing products or services to benefit a local market while at the same time, developed to suit a global patronage (www.investopedia.com, 2020). But in Nigeria where the political, socio- economic climate, business terrain, the level of insecurity is high and technological development is still at its low ebb when compared to advanced nations, local manufacturers of products find it difficult to strive well. Developing market for local products on a global scale has been downplayed by these factors that are beyond the local producer. The specific objectives of this research paper were to; Find out the factors that prevent the glocalization of locally manufactured products of Nigeria, Identify the role of the media technology towards enhancing the glocalization of Nigerian manufactured products. The theoretical framework for this paper are the Framing and Uses and Gratification theories. The methodology for this paper was based on survey with the questionnaire as instrument for gathering data. The scope of the study was on the manufacturers and business merchants/ owners within Onitsha, Anambra State, Nigeria. The reason being that, it is a business hub. The population of study for Anambra State for this paper is 4,177,828 (NPC, 2016) with its sample size of approximately 400 derived from using Taro Yamene Formula. The paper concludes thus, the Nigerian government and Nigerians as a people have not created an enabling environment for the glocalization of its locally manufactured products especially outside the shores of Nigeria. As a result therefore, the study recommended that, the Nigerian mass media should create programmes that can help to sensitize and mobilize the average Nigerian towards embracing the idea of glocalization for its locally manufactured products in order for it to have markets locally and globally
Year of publication: |
2020
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Authors: | Nwokoro, Catherine Isioma |
Publisher: |
[S.l.] : SSRN |
Subject: | Nigeria | Industrie | Manufacturing industries | Kommunikationsmedien | Communication media |
Saved in:
freely available
Extent: | 1 Online-Ressource (15 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Scholars Journal of Arts and Social Science Research, Vol. 3, Issue 1, 2020 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 17, 2020 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014094458
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