Problems in communicating the results of market segmentation studies
Year of publication: |
1968
|
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Authors: | Twigg, Jacqueline ; Wolfe, Alan |
Published in: |
Esomar congress. - Amsterdam, ISSN 0071-3082, ZDB-ID 611969-4. - 1968, 2, p. 521-539
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Subject: | Markt | Teilmarkt | Marktforschung | Methodologie |
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