Proceedings of the 1995 World Marketing Congress

The Olympics and the Marketing of Sports -- International Trade, Joint Ventures and Related Strategies -- Macro/Environmental/Ethics/Quality-of-Life Marketing: Ethics, Health Public Policy, and International Market Segmentation -- Theoretical Concepts and Practical Applications -- Macro/Environmental/Ethics/Quality-of-Life Marketing: Marketing and Environment -- Selling and Sales Management Issues: Strategic Issues in Sales Management -- Cross Cultural Issues in Consumer Behavior: Special Topics -- Developments in Marketing Research: New Directions in Marketing Research -- Pricing and Countertrade (Pricing & Barter) -- Services Marketing Track: Management Issues in Services Marketing -- Contemporary Issues in Asian/Pacific Markets -- Channels of Distribution, Strategic Alliances and Direct Marketing -- Cross Cultural Issues in Consumer Behavior: Regional Comparisons in Consumer Behavior -- Development in Marketing Research: Analytical Techniques: New Applications -- Relationship Marketing: Sex, Service Quality and Customer Satisfaction -- Challenges of Marketing and Economic Development: Contemporary Issues -- Channels of Distribution, Strategic Alliances, and Direct Marketing: Building Strategic Alliances -- Cross Cultural Issues in Consumer Behavior: Regional Comparisons in Consumer Behavior -- Issues in International Retailing: Contemporary Issues in Retailing -- The Olympics and the Marketing of Sports: Sponsorship -- Relationship Marketing: A New Philosophy for Marketing or a New Function.