Processing exaggerated advertising claims
Year of publication: |
2006
|
---|---|
Authors: | Cowley, Elizabeth |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 59.2006, 6, p. 728-734
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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