Procrastination of enjoyable experiences
Year of publication: |
2010
|
---|---|
Authors: | Shu, Suzanne B. ; Gneezy, Ayelet |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 5, p. 933-944
|
Subject: | Konsumentenverhalten | Consumer behaviour | Intertemporale Entscheidung | Intertemporal choice | Verhaltensökonomik | Behavioral economics | Verbrauchereinstellung | Consumer attitudes |
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